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Today's incentive systems

The two most important business models that originated out of this need are the advertisement model and the paywall model. Both have good and bad sides:
The advertisement model dominates the web. However, it has been wreaking havoc around the world, as it incentivizes clickbait, creates filter bubbles and hyper-personalization, makes fake news and hate speech profitable, enables political influencing on a mass scale, separates us into polarized realities and in the worst case can lead to real life harm.

Paywalls are no alternative as they fuel inequality, fragment the web, and go against freedom of information as well as the Internet’s original promise of open knowledge. Plus, it’s not the best idea to put the “truth” behind paywalls while the “lies” spread for free.

We need a new solution.

So, we urgently need to find a way of combining the upsides of today’s models with as little of their downsides as possible. As we see it, such a new business model should meet those criteria:
Our idea to achieve that is to turn the view that we should pay for access to information on its head. 

Because today, the privilege is often not getting access to the drops of information anymore but much rather not having to swim through the ocean of abundant, unimportant information.

So, we are building a sustainable, consolidating business model in which everyone can access all information for free, and even earn money by finding the signal within the noise. And who pays that money? Those of us who want the privilege of consuming only the meaningful signal which has been filtered out in a democratic and decentral way by the crowd. This will not be the content that makes us click most but much rather the content that makes us grow most.  

‍We call model “crowdfiltering”.

It starts as a continuously crowdsourced collection of meaningful content which is filtered and curated in a democratic and decentral way by the people. As described, some people will choose to pay for seeing only the filtered subset of all content, without the noise. Their money will be distributed back to everyone who helped create, find and filter that content (creator, submitters, filterers, platform). This will eliminate the need for third-party investment or donations. It is self-sustaining, transparent, openly accessible. And needs no attention or data mining. 

The system is democratic and egalitarian because everyone has to “earn” their privilege by first filtering out the noise and providing value to other people. No one can start directly at the point where they see only the filtered content. It is designed to be a system of equal opportunity in which people’s current status in real life should not matter.

We split the crowdfiltering into four different stages, on the analogy of a butterfly’s transformation. No person can be atevery stage at the same time, so no one has more power than others. The people at the later stages – who pay for meaningful content – get to choose only from the content that others have provided for them. So, even the ones who pay do not have more power than everyone else.

See an explanation of how Butterfy will work:

Freedom. For all.

What has been described so far is our proposition for decentralizing and democratizing media by distributing the decision of what is important to the people. The desired outcome would be that important voices get heard regardless of who they are, where they live, or what they have. This should bring wider awareness to systemic issues many people face especially in lower-income countries, which should inspire action and positive change, leading to more freedom for everyone.

Because we are only truly free when everyone else is too.

Watch the video.
Help us shape the dream.

We listen.
And try to find answers.

This was the Q&A after our presentation at rC3.
Watch full presentation >

Lay an Egg.
By submitting a meaningful link.

Lay an Egg >>
We are using Airtable at this stage, while developing the full system. Please be aware that Airtable's privacy policy applies. We generally recommend protecting yourself and for example accessing the web with anonymizing tools like the Tor Browser or a VPN service.
 

Explore the Eggs.
Make them into Caterpillars later.

The list is not yet curated. This will be done democratically in a next step. We hope you find something interesting already.

For the best experience, open the list on a desktop device. There, you can sort and filter it, to find the most relevant content.
Explore the Eggs >>
We are using Airtable at this stage, while developing the full system. Please be aware that Airtable's privacy policy applies. We generally recommend protecting yourself and for example accessing the web with anonymizing tools like the Tor Browser or a VPN service.
 

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